I got tasked this today to come up with an email marketing piece for my local office to remind our church customers that we have things available for their last minute purchase for Easter. My original idea when i was told to do this was to start with Easter eggs or something like that. But I began to think about what is this thing going to be… a reminder. And honestly, how does eggs working into lighting?!?!? Doesn’t show a damn thing we sell or do.
So I put together an “Easter basket” filled with lighting equipment. If you look closely, you’ll see an Easter surprise! PEEP PEEP!
But what is interesting about the design was the subliminal message in the basket. First, I had no idea that I was doing it, but one of my religious co-workers noticed that I had put in a cross. It is actually a lighting tool. Happy little surprise.
Over all I think the design is clean and simple. Gets the point across and keeps the company name out there.